Operating a short-term rental property in Lexington can be lucrative. With an abundance of tourists visiting the area each year, the opportunities to make money from renting out your property are growing. But to really maximize income potential, it helps to attract repeat customers and keep them coming back again and again. Fortunately, there are plenty of simple things you can do to increase the chances of repeat bookings for your rental property. In this blog post, we’ll explore six effective ways to boost your occupancy rate and keep your guests coming back for more.
Keep Your Calendar Updated
If you want to increase your chances of getting repeat bookings, it’s important to keep your calendar updated. This means that you should regularly check your calendar and make sure that all of the information is correct. Additionally, you should update your calendar as soon as something changes. For example, if you cancel a booking, update your calendar so that potential guests can see that the dates are now available.
Offer A Discount For Repeat Bookings
If you offer a discount for repeat bookings, your guests will be more likely to come back and stay with you again. This is a great way to increase repeat bookings and build relationships with your guests.
Make sure that you are clear about the discount you are offering. For example, if you offer a 10% discount for repeat bookings, make sure that your guests know this when they book their stay. You can include this information in your listing description or in the communication you have with your guests before they arrive.
If you offer a discount, be sure to honor it. If a guest books another stay and mentions the discount, make sure to apply it to their booking. This will show your guests that you are reliable and trustworthy, and it will make them more likely to come back and stay with you again in the future.
Personalize The Experience For Your Guests
When it comes to providing an exceptional experience for your guests, it’s all about personalization. Consider going the extra mile to welcome your guests upon arrival and ensure that their stay is as comfortable and enjoyable as possible.
One way to personalize the experience for your guests is to provide a welcome basket or amenity package upon arrival. This can include items like local snacks, maps, guides, and even discounts on local attractions. Another way to make your guests feel at home is to provide them with a list of your favorite restaurants, activities, and sights in the area.
By taking the time to personalize the experience for your guests, you’ll be sure to increase repeat bookings and create lifelong fans of your Lexington short-term rental property.
Send A Follow-up Message After Their Stay
Sending a follow-up message after your guests have stayed at your Lexington short-term rental property is a great way to increase repeat bookings. This is a chance for you to thank them for their business, and let them know that you appreciate their patronage. You can also use this opportunity to ask for feedback about their stay and let them know that you are always working to improve the guest experience. Finally, be sure to include a special offer or discount for their next stay, as this will incentivize them to book with you again in the future.
Get Involved In The Community
Another often-overlooked way to increase repeat bookings for your Lexington short-term rental property is to get involved in the community. There are a number of ways to do this, such as volunteering, attending local events, or simply being friendly and approachable.
When potential guests see that you’re an active and engaged member of the community, they’ll be more likely to want to stay at your rental. This is because they’ll know that you’re invested in making their experience a good one. Additionally, getting involved in the community will help you better understand what potential guests are looking for in a vacation rental.
So go out and explore Lexington! Attend some festivals, meet some locals, and get to know your way around. The more you put yourself out there, the greater the chance you have of increasing repeat bookings for your rental property.
Use Social Media To Your Advantage
Social media can be a powerful tool to help increase repeat bookings for your Lexington short-term rental property. By creating and maintaining a strong online presence, you can reach a wider audience of potential guests and build brand awareness and trust.
Here are some tips for using social media to your advantage:
1. Use social media to promote your listing.
Make sure your listing is visible on all major platforms. Use attractive photos and compelling descriptions to make your listing stand out. And be sure to include links back to your website or booking page.
2. Engage with potential guests.
Don’t just post about your rental property; engage with potential guests who are interested in visiting Lexington. Answer their questions, give them helpful tips about the area, and build rapport. The more personal connection you can make, the more likely they’ll be to book with you again in the future.
3. Keep your social media accounts active and updated.
Make sure your social media accounts are active and regularly updated with fresh content. This will show potential guests that you’re an engaged host who is invested in providing a great experience.
Conclusion
Short-term rental properties have the potential to provide great income opportunities, so long as you can get your guests to come back for future visits. By following the tips outlined above, you should be able to increase repeat bookings and ensure that your Lexington property remains a profitable venture. Investing some time into creating unique experiences for each booking will pay off in spades with loyal customers coming back again and again.
