The number of visitors to Columbia increased from 15.1 million to 15.8 million after a year. Visitors are now willing to spend 12% more during visits. If you have a summer vacation rental property in Columbia, you need to attract these travelers to your investment property!
Missing out on bookings during peak season could affect your earning potential. Instead, use these tips to attract guests and earn more money this summer!
Prepare the Vacation Property
Make a strong first impression on and offline. Making a few changes to your investment property will help it stand out from other online listings. Preparing the property for guests will increase satisfaction rates, potentially leading to future visits.
Consider investing in these upgrades to enhance and beautify your property. Use a minimalistic approach to keep the area neat and organized.
Hire a professional photographer who has experience creating virtual tours. Photos and videos of the property will attract more people to your online listings.
If you're still struggling to attract guests to your listing, hire a property management company. Choose a company that offers marketing services.
They can market your rental property by helping guests imagine their vacation in Columbia. Marketing an experience can help you attract more guests.
Reach Out to Past Guests
Your past guests can help you attract new guests. Consider creating a referral program. Reward guests for each referral with a coupon for their next visit or a gift card to a local restaurant.
Use email marketing automation to follow up with your guests after each stay. Ask them to post their reviews online. Positive reviews could help you attract new guests during peak season.
Increase Efficiency
If you want to earn more money, you need to operate more efficiently. Otherwise, you could experience landlord stress or burnout. Hire a property manager or automate tasks.
You can use a rental property platform to:
- Send messages
- Request reviews
- Schedule cleaning and maintenance
- Simplify checking in/out
The right platform can manage your bookings, helping you avoid double bookings or cancelation issues. Automation will streamline processes, saving you time and money.
Communicate
Make sure you're available to respond to guest inquiries quickly. Show them that you care about their safety, well-being, and needs. Remaining available will boost guest satisfaction rates.
These guests may feel more inclined to return for a future visit. Use email marketing to announce a special during the peak season.
Hire a Property Management Company
If you're struggling to apply these tips alone, hire a property management company. A full-service property management company can help with:
- Setting competitive prices
- Property upgrades
- Cleaning
- Guest communications
- Payments
Their services will save you valuable time while ensuring you don't miss opportunities. With their help, you can increase bookings and earn more money.
Book Your Columbia Summer Vacation Rental
Don't miss this opportunity to book your vacation property for the rest of the year. Instead, use these tips to attract guests to your Columbia summer vacation rental. With these tips, you can boost your ROI.
You don't have to apply these strategies alone. An experienced vacation property management company can help you succeed in a competitive industry.
PMI Soda City uses award-winning strategies to help clients succeed. Contact us to discover how we can boost your earning potential.
